Clothed in Love, From Belly to Beyond.
Our story
Bond Born is named after a simple idea: the bond between parent and child begins before anyone even knows it’s there. From the first flutter to the first wobbly steps, that bond keeps growing — and we think what your little one wears and uses every day should be made with the same care.
So we went looking for baby essentials that are genuinely good quality, but priced for real family life. That search led us to Japan.
Japanese babywear, made for Singapore
Elfindoll is the in-house babywear brand of Nishimatsuya, one of Japan’s biggest baby and children’s retailers with more than 1,100 stores. Japanese parents love it for soft fabrics, thoughtful details, and prices that make sense when babies outgrow everything in weeks.
Bond Born is listed on Nishimatsuya’s official website as an overseas store in Singapore, so every piece you buy from us is genuine. Verify on Nishimatsuya’s site ↗
Our favourites are the light, breathable mesh pieces, perfect for Singapore’s warm, humid days.
What you’ll find with us
Genuine Elfindoll babywear from Japan — soft, breathable everyday pieces for newborns and little ones — with more trusted brands, toys and books on the way.
Parents helping parents
We’re a small Singapore team, and a big part of Bond Born is our community. Join 1,000+ parents in our Telegram chat for new arrivals, restocks and friendly advice, or follow us on TikTok and Instagram.
Visit us
Aljunied Industrial Complex, 625 Aljunied Road, #05-04, Singapore 389836
Warehouse visits and self-collection by appointment.